Backbone

Blog, Stories, News, Courses, Tutorials, Resources, and everything design.

Position

The market got technical. We didn't. There's real, serious work happening in branding across the GCC. There's also a lot of it built on rushed timelines and no direction. Here's the difference. Read →
Why we don't say AI. We use the tools. We don't lead with them, and the reason is worth explaining properly. Read →
New studio. Old instincts. Qiwam launched this year. The instinct behind it didn't start here. Read →

Craft

Designing in two directions at once. Almost nobody talks about bilingual design properly, and it shows. Read →
What a kerning value half a point off actually costs you. The part of craft that never makes it into a pitch deck. Read →
What actually happens in a Diagnose call. The gap gets named here, before anyone spends money building on top of it. Read →

Culture

From the Founder Twenty-five years behind the decks taught me more about branding than design school did. A DJ set and a brand identity are solving the same problem from different angles. Read →
Heritage is not a mood board. It's in the thinking before a single line gets drawn. Read →

If your brand needs a center, start with a conversation.

A short exchange, a clear read on where things stand, and an honest answer on whether Qiwam is the right fit. If it’s not, you’ll know that too, and quickly.

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Where brands find their center