Proving speed before a single race happens
Commissioned by Oneighty Garage. Motorsports brands live or die on whether they feel fast standing still. This one had to prove it before a single race happened. Presented as concept and pitch work for a motorsports team evaluating the direction, not a live deployment.
Identity & Wrap
The identity and wrap system were built, then visualized directly onto a race car, a racing suit, and a full team kit at an international circuit, extended into digital and retail applications. An AI-assisted workflow put the brand into real-world context fast, on the car, on the suit, on the track, instead of waiting on a physical build to see whether the system held together under pressure. The brief was precision and exclusivity, the visualization had to survive contact with an actual circuit. Taste made the call, not the tool.
The wrap carries the identity from car to kit to retail as one physical language, not a logo stuck onto a livery. What shipped:
a premium identity with enough distinction to move convincingly from track to retail.
We needed the brand to feel fast before the car ever hit the track. Qiwam got that right without waiting for us to build anything physical first.
Hamad Al Marhoon Owner, Oneighty Garage
