One opportunity. One market. One address.
A multi-brand automotive showroom in Al Khobar arrived with an identity built without real strategic thinking behind it. Nine separate technical and strategic failures: uneven Arabic typography, geometry that didn't hold proportion, color that broke across applications, a bilingual hierarchy that didn't function at all. It wasn't a weak brand. It was a logo standing in for one.
Identity System
Rebuilt as a professional system from first principles. The symbol uses quarter-circle units on a shared circular grid, reading at once as an entrance gate and a sense of directional movement, unified destination made visible in the geometry itself. Arabic carries primary weight, English secondary. A warm copper-orange, dark gray, and platinum palette replaced the broken gradient system entirely.
Spatial Rollout
Built to hold ten or more international car brands, including some of the top Chinese manufacturers the showroom is aiming to host, under one coherent destination identity while keeping each individually recognizable. Guidelines cover signage, vehicle wraps, staff uniforms, reception walls, business collateral, and the in-house after-sales brand SwiftFix, ready for the showroom build-out.
Ten-plus international car brands now sit under one coherent destination identity without losing their own recognition, guidelines built to scale from signage to vehicle wraps to retail. One opportunity, one market, one address:
the identity's built, the pitch deck's out, and the showroom is next.
We came to Qiwam to design our new showroom. What we got back wasn't a generic AI logo mess, it was the root of our problems, finally identified, and a logo we can actually implement and keep building on.
Talal Al Garni Owner, Imlaq AlJazeera
