Automotive · Live
A multi-brand automotive showroom in Al Khobar arrived with an identity built without real strategic thinking behind it. Nine separate technical and strategic failures: uneven Arabic typography, geometry that didn't hold proportion, color that broke across applications, a bilingual hierarchy that didn't function at all. It wasn't a weak brand. It was a logo standing in for one.
Rebuilt as a professional system from first principles. The symbol uses quarter-circle units on a shared circular grid, reading at once as an entrance gate and a sense of directional movement, unified destination made visible in the geometry itself. Arabic carries primary weight, English secondary. A warm copper-orange, dark gray, and platinum palette replaced the broken gradient system entirely.
The system now holds ten or more international car brands, JAC, GWM, MG, Baic, KIA, under one coherent destination identity while keeping each individually recognizable. Deployed across guidelines, signage, vehicle wraps, staff uniforms, reception walls, business collateral, and the in-house after-sales brand SwiftFix.
One opportunity, one market, one address: a premium destination for car buyers in the region.
A multi-brand automotive showroom in Al Khobar arrived with an identity built without real strategic thinking behind it. Nine separate technical and strategic failures: uneven Arabic typography, geometry that didn't hold proportion, color that broke across applications, a bilingual hierarchy that didn't function at all. It wasn't a weak brand. It was a logo standing in for one.
Rebuilt as a professional system from first principles. The symbol uses quarter-circle units on a shared circular grid, reading at once as an entrance gate and a sense of directional movement, unified destination made visible in the geometry itself. Arabic carries primary weight, English secondary. A warm copper-orange, dark gray, and platinum palette replaced the broken gradient system entirely.
The system now holds ten or more international car brands, JAC, GWM, MG, Baic, KIA, under one coherent destination identity while keeping each individually recognizable. Deployed across guidelines, signage, vehicle wraps, staff uniforms, reception walls, business collateral, and the in-house after-sales brand SwiftFix.
One opportunity, one market, one address: a premium destination for car buyers in the region.
Where brands find their center
