Qiwam Backbone https://qiwam.studio/backbone Blog, Stories, News, Courses, Tutorials, Resources, and everything design. en Tue, 08 Sep 2026 00:00:00 GMT Heritage is not a mood board. https://qiwam.studio/backbone/heritage-is-not-a-mood-board https://qiwam.studio/backbone/heritage-is-not-a-mood-board Tue, 08 Sep 2026 00:00:00 GMT Fawaz AlAliwat Culture It's in the thinking before a single line gets drawn. Twenty-five years behind the decks taught me more about branding than design school did. https://qiwam.studio/backbone/twenty-five-years-behind-the-decks https://qiwam.studio/backbone/twenty-five-years-behind-the-decks Sat, 05 Sep 2026 00:00:00 GMT Fawaz AlAliwat Culture A DJ set and a brand identity are solving the same problem from different angles. What actually happens in a Diagnose call. https://qiwam.studio/backbone/what-happens-in-a-diagnose-call https://qiwam.studio/backbone/what-happens-in-a-diagnose-call Tue, 01 Sep 2026 00:00:00 GMT Fawaz AlAliwat Craft The gap gets named here, before anyone spends money building on top of it. What a kerning value half a point off actually costs you. https://qiwam.studio/backbone/kerning-half-a-point-off https://qiwam.studio/backbone/kerning-half-a-point-off Fri, 28 Aug 2026 00:00:00 GMT Fawaz AlAliwat Craft The part of craft that never makes it into a pitch deck. Designing in two directions at once. https://qiwam.studio/backbone/designing-in-two-directions https://qiwam.studio/backbone/designing-in-two-directions Mon, 24 Aug 2026 00:00:00 GMT Fawaz AlAliwat Craft Almost nobody talks about bilingual design properly, and it shows. New studio. Old instincts. https://qiwam.studio/backbone/new-studio-old-instincts https://qiwam.studio/backbone/new-studio-old-instincts Thu, 20 Aug 2026 00:00:00 GMT Fawaz AlAliwat Position Qiwam launched this year. The instinct behind it didn't start here. Why we don't say AI. https://qiwam.studio/backbone/why-we-dont-say-ai https://qiwam.studio/backbone/why-we-dont-say-ai Sat, 15 Aug 2026 00:00:00 GMT Fawaz AlAliwat Position We use the tools. We don't lead with them, and the reason is worth explaining properly. The market got technical. We didn't. https://qiwam.studio/backbone/the-market-got-technical https://qiwam.studio/backbone/the-market-got-technical Tue, 11 Aug 2026 00:00:00 GMT Fawaz AlAliwat Position There's real, serious work happening in branding across the GCC region. There's also a lot of it built on rushed timelines and no direction. Here's the difference.